IU Varsity Club’s “Made Possible” campaign shared how donors make the big moments happen on the field and in the classroom. The campaign tagline, “We Are Hoosiers” was collectively used by student-athletes and fans throughout the campaign to rally pride, community, and brand loyalty.The IU Tailgate Tour was a series of events featuring IU head coaches around the state. Each year, I developed a new campaign logo and promotional materials to build excitement and promote the tour.
When I joined the ROI team, this new organization had a logo, but no supporting brand materials. I extended the initial brand identity through a comprehensive stationery package and marketing materials.
The IU Tailgate Tour was a series of events featuring IU head coaches around the state. Each year, I developed a new campaign logo and promotional materials to build excitement and promote the tour.
Brand strategy and consistent execution are vital to any organization’s effectiveness. In my career, I have created branding campaigns that build awareness, engagement, and action. These are just a few logos, stationery, and targeted marketing materials. More samples are available on request.
Betsy Trotzke 