Hi, I’m Betsy.
I’ve always been fascinated by why some ideas resonate while others get lost in the noise.
Whether it’s a website, an annual report, an advertising campaign, or a brand refresh, my favorite part of the work is finding the clearest way to tell a story. Good marketing isn’t about saying more—it’s about helping the right people understand the right message at the right time.
That belief has guided my career for more than 25 years. I’ve had the opportunity to partner with companies, nonprofits, higher education institutions, economic development organizations, foundations, and mission-driven businesses to transform complex ideas into communications that are engaging, and effective.
I’m a marketing and communications professional who enjoys connecting big-picture thinking with practical execution. I love asking questions, solving problems, and discovering better ways to communicate.
Throughout my career, I’ve worn many hats—marketing strategist, project manager, writer, designer, digital communicator, and technology enthusiast. That variety has taught me how to bridge the gap between creative vision and real-world execution. I’m just as comfortable discussing messaging and audience strategy as I am digging into website functionality, analytics, or learning a new technology that can improve a project.
Areas of experience include:
- Integrated marketing strategy
- Brand development and positioning
- Campaign planning and execution
- Copywriting and editorial development
- Public relations and advertising
- Email marketing and lifecycle communications
- Social media strategy and content
- Graphic design (Adobe Creative Suite)
- Website development
I believe the best marketing starts with listening. Every organization has a unique story, and every audience has different needs. My job is to understand both, uncover what matters most, and create communications that build trust, inspire action, and make a lasting impact.
Outside of work, you’ll usually find me exploring hiking trails, discovering new campgrounds, planning my next outdoor adventure, or spending time with my husband and friends. I believe creativity benefits from curiosity, and some of the best ideas arrive when you’re away from your desk.
If you’re looking for someone who combines strategic thinking with hands-on execution—and who believes clarity is one of the most powerful tools in marketing—I’d love to connect.
